Format
The Lake Como Creativity Week – LCCW – strategy was created to foster talent, participation and creativity. Each year a range of cultural and other events are organised through a major consultation process into a one-week programme. The aim is to inspire new generations to think outside the box, where creativity becomes innovation and alternative ways are found for the overcoming of obstacles.
“Explore, participate and be inspired”, is the invitation that guides all the initiatives of the Lake Como Creativity Week, seeking to foster a fertile dialogue between past and future. Creativity is translated into new experience in fields ranging from art to craftsmanship, and from sustainable fashion to eco-design, while all adding new layers to the area’s cultural and natural heritage.
The format of Lake Como Creativity Week has been officially deposited as an integral part of the ‘Destinazione Como Città Creativa UNESCO’ project, with the financial support of the Ministry of Tourism for Municipalities with a tourist-cultural vocation with UNESCO sites and UNESCO Creative Cities: a significant recognition of Como’s role in the Italian cultural and creative scene that is sure to have a positive impact on the local economy, generating new opportunities for international exchange.
Lake Como Creativity Week was therefore created to enhance the uniqueness of Como’s creative district, making the various experiences dedicated to Como’s Culture of Making more accessible and better known. At the same time, it aims to promote the brand identity of Como UNESCO Creative City and of the creative district, integrating textile-fashion, design and textile-furnishing skills in a multidisciplinary perspective.
Lake Como Creativity Week fits into a context of strategic redefinition and aims to enhance the cultural wealth of the creative district.
