The City of Green Fashion
Creative skills del made in Italy
The creative district of Como, one of the most renowned of the Textile Valleys, is characterised by linkage between tradition, innovation and sustainability. Here, fashion and design are synonymous with a real commitment to a more responsible future. The companies in the area are investing in advanced technologies to optimise production, reduce waste and to ensure the most efficient supply chain possible with lowest environmental impact. The district has become a model for fashion that combines excellence, quality and respect for the planet and commitment to sustainable development. The industry here also addresses the social challenges of the industry, including gender equality. There is no doubt that the fashion industry is a key area for addressing and promoting awareness of gender equality.
Among the critical issues identified in international textiles and fashion industry are the gender gap in top management, and discrimination and problems of job security as faced by many female workers in the supply chains. It also has to be admitted that gender stereotyping has deep roots in prevailing aesthetic and cultural attitudes, often perpetuated by the sector itself.
